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All work
Branding
Island Office Drinks
A sun-soaked identity for a pure coconut water made for slow afternoons.
(Overview)
Island Office Drinks sells one thing: pure coconut water. The name and the carton had to feel like an out-of-office reply, warm and relaxed, yet impossible to miss on a crowded fridge shelf.
The challenge
A great product with a working name nobody remembered, launching into beach bars and cafés in six weeks.
Our approach
A fast naming sprint landed on Island Office, the place you would rather be working from. We stacked the name in bold type, added a hand-drawn palm on a coral grid and shot the carton poolside, on the beach and poured over ice with lime.
Naming and trademark screening
Identity and carton packaging
Poolside and beach campaign photography
(Results)
After launch
6 wks
Brief to launch
€1.2M
First-season revenue
85
Beach bars and cafés
“People pick it up just to look at the palm tree.”
—
Nina Costa, Founder, Island Office Drinks
